Saturday, 9 January 2010

Channel 4

Walking through a side street in Westminster yesterday I came across this, presumably a piece of public art in front of some corporate headquarters. What is it? What’s it about, and why the umbrellas?

Walk forward a few more steps and all becomes clear: it’s the Channel Four logo. Isn’t that clever.

The piece is by Stephanie Imbeau and there is more about it on her webpage at:

The building is of course the Channel Four headquarters, designed by Richard Rogers and completed in 1994.

“The clients were looking for a scheme which expressed the character of their operations – innovative, socially aware and willing to take risks. The building admirably expresses the perceived identity of the organization while reflecting civic and contextual values which are central to RRP’s urban architecture.”

You can see more about this project on the Rogers site.

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