Monday, 21 September 2009

One for the birds

Julian Metcalfe and Sinclair Beecham opened their first Pret a Manger in 1986. In 2008 they sold the firm for £350m. It's a remarkable story, since all they do really is very simple food and good beverages.

It may be relevant that they do it all themslves, with no franchises, and no really obvious attempts to stretch the brand nor dilute the offer.

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